eTailing Articles

Subject Line Abuse

By David Erickson | March 6, 2015

You see it all the time, unfortunately: Subject lines that are designed to trick, rather than entice you, to open the email.

Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]

By David Erickson | October 12, 2014

Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.

Beyond Social Media Podcast: Google's New Linking Rules & Kickalicious Scores! [VIDEO]

By David Erickson | August 14, 2013

This episode: This episode: Hanes’ Undercover Color; Social CEOs; Google’s linking rules; Kickalicious viral video; White House robots Hangout; B H Photo’s marketing.

Beyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]

By David Erickson | July 10, 2013

This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.

Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

By David Erickson | April 3, 2013

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

Beyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]

By David Erickson | March 6, 2013

This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.

Beyond Social Media: No Death Star For You! [PODCAST]

By David Erickson | January 15, 2013

This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.

10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

By David Erickson | December 31, 2012

The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.

Mobile Calculations For Big Ticket Buys

By David Erickson | December 6, 2012

49% of consumers would spend more than $100 on a purchase and through their mobile device.

Beyond Social Media: Hurricane Sandy, Social Command Centers & Halloween Costumes For Pets [PODCAST]

By David Erickson | October 30, 2012

Live reports from Manhattan in the immediate aftermath of Hurricane Sandy; American Apparel’s WTF moment; Trump’s major malfunction; and social media command centers.