Ethnic Marketing Articles

Redskins' PR Debacle, Google Hummingbird Update & Hyundai's Walking Dead Mobile – Beyond Social Media Show [VIDEO]

By David Erickson | October 15, 2013

Topics on episode 20 of the Beyond Social Media Show: Washington Redskins’ PR debacle; Google Hummingbird Update; Hyundai’s Walking Dead Mobile & Google’s Path To Purchase tool.

Beyond Social Media: Superman Shaving, Gen Z & A Google Glass Proposal [PODCAST]

By David Erickson | June 5, 2013

This week: Superman Shaves For Gillette, Delta Customer Service Tweets, Generation Z, and a Google Glass marriage proposal.

Pause Ball!

By David Erickson | July 11, 2011

Baseball Fan Demographics: 45% of Hispanics follow baseball.

Video Viewers By Race

By David Erickson | April 28, 2011

77.9% of online video viewers are white.

Mobile Latinos

By David Erickson | December 27, 2010

Hispanic cell phone use increased 25% since 2005, compared with 18% for all adults in the U.S.