Eye Tracking Articles

The Evolution Of Attention Metrics

By David Erickson | June 30, 2015

Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.

By David Erickson | May 23, 2013

With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.

By David Erickson | March 9, 2011

17% of Google searchers looked at the left-hand navigation links and they spent an average of 1.2 seconds vewiing those.