Food Marketing Articles

Punch Pizza Restaurant Marketing

By David Erickson | June 4, 2011

Edwina Reckel is a public relations student at the University of Minnesota. She used Tunheim client Punch Pizza for a case study.

Social Validation

By David Erickson | May 18, 2011

90% of people seek advice from family and friends as part of the decision making process.

CorpSpeak

By David Erickson | May 9, 2010 |

Listen to a podcast that illustrates CorpSpeak in action: The use of industry jargon to the extent that you obscure your message.

Foodies: Online Behavior & The Food Industry

By David Erickson | April 28, 2010 |

David Erickson’s presentation on April 28, 2010, about online behavior with regard to food for the University of Minnesota’s Food Industry Center’s 2010 Spring symposium, “The Opportunities and Challenges of Social Media in the Food Industry,” at the Hubert H. Humphrey Institute of Public Affairs.