general motors Articles

Tide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]

By David Erickson | June 29, 2014

Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.

General Motor’s Augmented Reality Windshield

By David Erickson | March 18, 2010 |

A demonstration of General Motors augmented reality heads-up windshield display.

Chevy Tahoe Citizen Marketing Campaign

By David Erickson | April 5, 2006 |

Conventional wisdom says that GM made a colossal blunder by allowing ordinary Joes to make an ad for the Chevy Tahoe. Conventional wisdom is wrong.