Posts Tagged ‘generation y online behavior’
Obama's Millennial Marketers
So what is it about the Millennials that made them such effective advocates for Barack Obama?
Read MoreBarack Obama Online
His brilliant use of the Internet and his get-out-the-vote efforts will be studied as a textbook example not so much of a multichannel marketing campaign as an every channel campaign. The campaign will be studied within the political world for bucking history and actually getting young voters to cast their vote.
Read MoreMillennials & Micropayments Presentation
Tunheim Partners’ David Erickson’s and Eliza Appert’s presentation at the 2008 Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment on Millennials & Micropayments: Social Giving & ePhilanthropy.
Read MoreTexting The VP: Barack Obama's Mobile Marketing Effort
The Barack Obama’s mobile marketing strategy was brilliant on so many levels.
Read MoreOnline Politics Is The Same Old, Writ Large
This year, online politics has really come into its own.
Read MoreMarketing To Millennials Presentation
View a PowerPoint presentation called Marketing To Millennials that was used for a seminar conducted by David Erickson and Pat Lilja on February 27, 2008.
Read MoreMySpace Presidential Primary
Watch G4 TV’s Attack of the Show segment, The Loop, address the MySpace presidential primaries with guests Sarah Wheaton and David Erickson.
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