This is an update to Jim Gianoglio's LunaMetrics post about Campaign Tracking with a Dynamic Source. Mr. Gianoglio's article explained how to use UTM URL tagging coupled with a clever implementation of Google Tag Manager (GTM) to dynamically capture source URLs in Google Analytics for mass campaigns. The example he cited as a use case is tracking links from a press release … [Read more...]
The Evolution Of Attention Metrics
Amazon's Kindle Per-Page-Read Royalties Amazon has caused a bit of an uproar over its recent decision to change the formula by which they pay eBook authors royalties when someone checks out their book via the Kindle Lending Library or through the all-you-can-read Kindle Unlimited subscription service. The National Post offers one take with it's The Tyranny Of The … [Read more...]
Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
![Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]](https://e-strategyblog.com/blog/wp-content/uploads/2014/05/nbas-racist-owner-a-music-shops-100x75.jpg)
Beyond Social Media Show, Episode 47 Worst Digital Cases LA Times' Website Relaunch Includes Sample Tweets NFL Commissioner Roger Goodell's Twitter Fest Goes Horribly Wrong PayPal Executive Leaves Company After Inappropriate Tweets Chicago Transit Authority's Twitter Q-and-A Goes Off The Rails Best Digital Cases Amazon's Hashtag Commerce NFL Draft & … [Read more...]
Beyond Social Media: JCPenny’s Hitler Billboard; Xbox Domains & Papa John’s Apology [PODCAST]
![Beyond Social Media: JCPenny’s Hitler Billboard; Xbox Domains & Papa John’s Apology [PODCAST]](https://e-strategyblog.com/blog/wp-content/uploads/2013/05/p6265-100x75.jpg)
Listen to internet radio with Beyond Social Media on BlogTalkRadio WTF JCPenny Puts Up Billboard Showing Tea Kettle That Looks Like Hitler Mercedes-Benz Plans To Use QR Codes To Save Lives When It's Done Right Sony & LEGO Team Up To Develop Robotic Toys Reputation Management Case Study: Papa John’s Knows How To Apologize Babylon Shoe Store Holding … [Read more...]
Google Glass & Attention Data
In this short webcast, I discuss the potential Google Glass has to revolutionize how people be have in the real world...and the effectiveness of marketing messages in the real world: Google Glass & Attention Data Google Glass & The NFL Helmet Camera Five years ago I used the phrase “The Attention Economy” as shorthand for information overload but now I believe … [Read more...]
Google Analytics Resources
Links to official Google Analytics resources, Google Analytics blogs, and compilations of articles about Google Analytics. Official Google Analytics Resources Google Analytics - Google's free website traffic measurement service. Google Analytics Support Google Analytics Help Google Analytics User Forum Google Analytics Code - Get code snippets and/or instruction … [Read more...]
Social Media Dayparting
FACEBOOK ENGAGEMENT Buddy Media 60% of brand pages Facebook posts are published between 10 a.m. and 4 p.m. Posts published outside business hours saw a 20% increase in engagement. Posts on Thursday or Friday saw an 18% increase in engagement compared to other days of the week. THOUGHT: Dayparting--measuring messaging by the time of the day it is received--is … [Read more...]