google analytics
How To Dynamically Capture Source Referrals Using Google Tag Manager
This guide demonstrates how to capture UTM source referral data using Google Tag Manager when distributing content broadly such as publishing press releases.
Read MoreThe Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreAmazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
During episode 47 of the Beyond Social Media Show, David Erickson discusses Amazon’s social commerce play; the NFL’s content marketing & The Simpsons LEGO episode.
Read MoreBeyond Social Media: JCPenny’s Hitler Billboard; Xbox Domains & Papa John’s Apology [PODCAST]
This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.
Read MoreGoogle Glass & Attention Data
With Google Glass, Google may be creating a whole new set of data that has never existed before: Attention Data.
Read MoreGoogle Analytics Resources
Links to official Google Analytics resources, Google Analytics blogs, and compilations of articles about Google Analytics.
Read MoreSocial Media Dayparting
Social Media Dayparting: 60% of brand pages Facebook posts are published between 10 a.m. and 4 p.m.
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