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e-Strategy Blog
  • Advertising
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    • Social Advertising
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  • PR
    • Media Relations
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  • Content
    • Online Strategy
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    • Podcasting
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      • Generation V
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Posts Tagged ‘Google Glass’

The Evolution Of Attention Metrics

By David Erickson | June 30, 2015
Evolution Of Attention Metrics

Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.

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LeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]

By David Erickson | July 13, 2014

Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.

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Michael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]

By David Erickson | May 20, 2014

Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.

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Facebook's Oculus Rift Acquisition & Gwyneth Paltrow's Conscious Uncoupling Blog

By David Erickson | March 29, 2014

David Erickson and B.L. Ochman discuss Caribou Coffee’s aggressive upselling; Gwyneth Paltrow’s Conscious Uncoupling & Facebook’s acquisition of Oculus Rift.

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O'Hare Airport Social Deafness & Mall Of America Social Listening [VIDEO]

By David Erickson | March 1, 2014

During episode 37 of the Beyond Social Media Show O’Hare Airport’s lack of social listening is contrasted with the Mall of America’s integrated social listening efforts.

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Groupon's Presidential Pretender & Girl Scout Cookie Munchies [VIDEO]

By David Erickson | February 23, 2014

This Episode: Hot Pockets recall; DHL’s punking stunt; Groupon’s celebration of President Alexander Hamilton & NowThisNews’ Instagram curation.

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Is Richard Sherman's Rant A Beats By Dre Promotion? [VIDEO]

By David Erickson | January 23, 2014

Was Richard Sherman’s interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released?

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Martha Stewart's Blogger Relations Blunder, Tide's Scary Vines & Twitter's Social Remote Control Button – Beyond Social Media Show [VIDEO]

By David Erickson | October 24, 2013

Topics on episode 21 of the Beyond Social Media Show: Martha Stewart disses bloggers; Tide scares with Vines; Twitter’s social TV remote control button & much more!

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Beyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]

By David Erickson | July 10, 2013

This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.

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Beyond Social Media Podcast: Mizuno Filibuster Shoes, Clorox Thinks Dad's Are Dolts & Google Glass' Earned Media Strategy [VIDEO]

By David Erickson | July 3, 2013

This episode: Texas state Senator Wendy Davis’ Mizuno filibuster, Clorox dissing dads & Google’s earned media strategy for Google Glass.

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