Posts Tagged ‘Harvard Business School’
A History Of Enlightened Business Self-Interest
Harvard Business School professor and historian Nancy Koehn explains how socially responsible business dates back to the beginning of modern capitalism.
Read MoreConsumer Psychology In A Recession
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.
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