HBO Archives - e-Strategy

Jon Stewart's Media Legacy

Jon Stewart’s media legacy goes well beyond the countless comedians’ careers he helped launch.

Tide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]

Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.

The Julia Louis-Dreyfus Rolling Stone Cover Snafu [VIDEO]

David Erickson discusses the Rolling Stone cover featuring Julia Louis-Dreyfus and the embarrassingly fundamental misunderstanding of US history displayed thereon.

Rolling Stone Misreads The Constitution & IKEA Pops Up A Train [VIDEO]

David Erickson and B.L. Ochman discuss Social Media Song featured at the Social Media World Summit; the Heartbleed bug; Rolling Stone magazine’s historically-inaccurate cover; Richard Branson’s search for his inspiration for Virgin Galactic; IKEA’s popup store on a train; Fabrege’s egg hunt; Minnesota Vikings content marketing efforts;

INTERVIEW: Game of Thrones Author George R.R. Martin Speaks With Walt Mossberg [VIDEO]

AllThingsD’s Walt Mossberg and Kara Swisher interview the author of the “Game of Thrones” fantasy novel series, George R.R. Martin, as well as the television show’s creators, D.B. Weiss and David Benioff.

How To Do A Comedy Promo Trailer: Louis C.K.'s HBO Oh My God Special [VIDEO]

This is a great example of how to do an effective promotional trailer for a comedy special. Louis C.K. pokes fun at the conventions of the traditional promotional trailer.