Healthcare Marketing Archives

Digital Marketing This Week

Topics: Massive Twitter hack and Bitcoin scam; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple; more.

B2B Businesses Suffering Significant Disruption From Covid-19

Chart: B2B Industries Distrupted By Covid-19

B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts.

Shipments Of Retail Drones, 2019-2023

Gartner published this data on drone shipments in December of last year, well before anyone imagined we were headed for a global coronavirus pandemic.

Product Categories For Which Amazon Is Preferred

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).

Subscription Business Churn Rates By Industry [CHART]

While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing education, they also don’t always stick with those subscriptions.

Trust In AI-Generated Advice By Industry [CHART]

Chart: Trust In Artificial Intelligence-Generated Advice By Industry

AI has become an everyday part of life, with marketers using it for anything from content personalization to gaining customer insights – and also chatting with customers online.

Digital Ad Spending By Industry [CHART]

eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).

2019 Internet Trends Report by Mary Meeker [PRESENTATION]

Mary Meeker’s latest annual Internet Trends Report has dropped and the only thing that is different this year is that it has been published by Meeker’s own company, Bond Capital, rather than her previous employer. This year’s report is, as usual, jam-packed with data and insights spanning 333 slides.

Wearable Users By Age [CHART]

Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

Consumer Spending By Generation [TABLE]

Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.