Posts Tagged ‘Insurance Marketing’
Delayed Purchases Due To Coronavirus
nearly a third of US internet users ages 16 to 64 have delayed booking any vacations as a result of the COVID-19 pandemic. Another quarter of respondents have held off on purchasing flights, and slightly fewer have held off buying concert or theater tickets.
Read MoreConsumer Spending By Generation [TABLE]
Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
Read MoreAverage Net Promoter Score By B2C Industry [CHART]
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Read MoreConsumer Trust By Industry [TABLE]
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Read MoreEmail Marketing By Industry [CHART]
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Read MoreReputations Of Professions [CHART]
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreAverage Social Shares Per Press Mention By Industry [CHART]
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Read MoreDormant Email Subscribers By Industry [CHART]
The majority of email subscribers tend to be inactive.
Read MoreOnline Reviews & Ratings [INFOGRAPHIC]
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
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