Email Users, 2018-2022 [CHART]

Chart: Email Users, 2018-2022

The percentage of American internet users who have sent an email via any device at least once a month will remain practically the same, rising only from 90.6% in 2018 to an estimated 91.5% in 2022.

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Voice Assitant User Penetration, 2017-2021 [CHART]

Chart: Voice Assitant User Penetration

In just a few short years, Apple’s Siri, Amazon Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly.

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Voice Assistant User Penetration [CHART]

Chart: Voice Assistant User Penetration

In 2017, nearly 80 million Americans used a voice assistant at least once a month on any device; that number is expected to reach 123 million by 2021, constituting 36.6% of the United States population, according to eMarketer.

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US Smart TV Ownership [CHART]

Chart: US Smart TV Ownership

The increased usage of streaming video services like Netflix or Amazon Prime Video combined with a lower barrier of entry has led to a rapid uptake in smart TV ownership.

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Connected TV Users, 2018-2022 [CHART]

Chart: Connected TV Users, 2018-2022

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.

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