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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Posts Tagged ‘Marketing Personas’

The Most Common Content Marketing Mistake

By David Erickson | June 14, 2020
Most Common Content Markting Mmistake

The most common content marketing mistake I see by far is the failure to completely understand what your customer values.

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Keep Marketing Personas Alive, The Serial Podcast Way

By David Erickson | April 19, 2015
Why Serial Was So Popular

How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.

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Personas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]

By David Erickson | May 31, 2014

Beyond Social Media Show #50 – David Erickson & B.L. Ochman discuss marketing personas, Mary Meeker’s State of the Internet report, and LinkedIn Publishing.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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