Posts Tagged ‘Monitoring’
Financial Pros' Top Business Uses Of Social Media, Q1 2013 [TABLE]
Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.
Read MoreConsumer Attitudes Toward Interacting With Companies Online By Generation, December 2012 [TABLE]
Roughly 40% of consumers under 55 (and 54% of consumers over 55) agreed that “companies that listen online are intruding on customers.”
Read MoreAmericans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]
Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.
Read MoreTypes Of Local Market Data Collected By Marketers, February 2013 [CHART]
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
Read MoreHotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]
Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.
Read MoreConsumer Attitudes About Online Monitoring By Generation, February 2013 [CHART]
64% of 18-24-year-olds want companies to respond to them when they talk about them online.
Read MoreEvents & Social Media Marketing Checklist [INFOGRAPHIC]
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
Read MoreSocial Media Spending Increases, 2012 To 2013 [CHART]
39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.
Read MoreTop Social Media Marketing Investments, July 2012 [CHART]
66% of marketers were investing in increasing their social media presence across different platforms & 56% were increasing the frequency of content published.
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