Movie Marketing Articles

Stock Photography Of Vince Vaughn & Unfinished Business Stars

By David Erickson | March 15, 2015

Vince Vaughn & stars of Unfinished Business were photoshopped into stock photography for a joint marketing effort between Twentieth Century Fox & iStockPhoto.

Is Richard Sherman's Rant A Beats By Dre Promotion? [VIDEO]

By David Erickson | January 23, 2014

Was Richard Sherman’s interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released?

Search Volume & Social Chatter For Best Picture Oscar Nominees [CHARTS]

By David Erickson | February 24, 2013

Online behavior for Amour, Argo, Beasts of the Southern Wild, Django Unchained, Les Misérables, Life of Pi, Lincoln, Silver Linings Playbook & Zero Dark Thirty.

Movie Search Behavior

By David Erickson | September 8, 2011

Google searches for blockbuster films rose 28% this summer from last.

The Harry Potter Franchise

By David Erickson | July 14, 2011

Harry Potter books have sold more than 400 million copies worldwide.

We're All Gamers Now

By David Erickson | June 28, 2011 |

The video game industry is bigger than Hollywood.

Movie Marketing Online: 2012

By David Erickson | November 3, 2009 |

The depth of content for this online campaign is staggering. If you wanted to spend the time, you could immerse yourself in the 2012 world even before seeing the actual film.

Innovative Video Game Marketing For Ubisoft's Assassin's Creed

By David Erickson | October 27, 2009

Video game publisher Ubisoft has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe.

Paranormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters

By David Erickson | October 13, 2009

Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16.

Moby's Movie Music Marketing

By David Erickson | April 13, 2008

Watch an interview with Moby as he talks about Moby Gratis, his web site that provides his music to independent filmmakers to use for free in their nonprofit films.