Posts Tagged ‘Movie Marketing’
How People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreVideo Captions Expectations By Industry [CHART]
Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public spaces, making captioning not only important but expected by viewers.
Read MoreLate Night Parental Behavior [TABLE]
The No.1 post-bedtime activity for both mothers and fathers is watching TV or movies, according to a survey by Brigham Young University and Deseret News.
Read MoreEmotional Effect Of Wide Screens
Quartz Obsession discusses how wide screens came into being and why the widescreen experience feels epic.
Read MoreMillennials' Video Genres
Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.
Read MoreSubscription Services Market Penetration [CHART]
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
Read MoreDemographics Of Moviegoers [CHART]
Three-quarters of the US population went to a movie at the cinema at least once last year and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month.
Read MoreWhy People Stream Video [CHART]
The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.
Read MoreEntertainment Media Consumption By Channel [CHART]
The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark. It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts.
Read More360 Videos [INFOGRAPHIC]
This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
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