Movie Marketing Articles

Vince Vaughn & stars of Unfinished Business were photoshopped into stock photography for a joint marketing effort between Twentieth Century Fox & iStockPhoto.

Was Richard Sherman’s interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released?

Online behavior for Amour, Argo, Beasts of the Southern Wild, Django Unchained, Les Misérables, Life of Pi, Lincoln, Silver Linings Playbook & Zero Dark Thirty.

Google searches for blockbuster films rose 28% this summer from last.

Harry Potter books have sold more than 400 million copies worldwide.

The video game industry is bigger than Hollywood.

The depth of content for this online campaign is staggering. If you wanted to spend the time, you could immerse yourself in the 2012 world even before seeing the actual film.

Video game publisher Ubisoft has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe.

Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16.

Watch an interview with Moby as he talks about Moby Gratis, his web site that provides his music to independent filmmakers to use for free in their nonprofit films.

Posts Tagged ‘Movie Marketing’

Movie Search Behavior

The Harry Potter Franchise

Innovative Video Game Marketing For Ubisoft's Assassin's Creed

Moby's Movie Music Marketing