Was Richard Sherman's interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released? I discuss that topic with B.L. Ochman and more during last night's Beyond Social Media Show podcast. [READ: Richard Sherman Is Not A Thug...He's A Marketer.] Other topics we tackled … [Read more...]
Music marketing post archives for the e-Strategy Content Marketing blog.
Insane football fan that I am, I watched the NFC Championship game pitting the San Francisco 49ers against the Seattle Seahawks. I watched it to its completion, so naturally, I also saw Seahawks cornerback Richard Sherman's post-game "rant" during an interview with Fox Sports' Erin Andrews. In the forty seconds that follow in the video clip below, you'll see Sherman rip … [Read more...]
Topics on episode 22 of the Beyond Social Media Show: Our uncivil political debate; Tweeting Bras & Pinkwashing; Tweet for Starbucks; White House official Jofi Joseph gets fired for anonymous Twitter gossip account; Healthcare.gov fiasco; Drug ad warnings increase sales; Nate Burleson gets pizza; Stand Up To Cancer campaign; Apple brandjacking; Gorilla Glue; some shiny new … [Read more...]
Topics on episode 18 of the Beyond Social Media Show: Mercedes chicken commercial; Auto-refreshes; Facebook's social television analytics; Generations bait and switch infographic; Beneful's Dog Goldberg machine ad; Sparticl STEM educational website; Richly Gifted blog; Colin Kaepernick's Twitter tactics; Breaking Bad's Story Sync; Century 21's Breaking Bad real-time marketing; … [Read more...]
During the tenth Google Hangout episode of Beyond Social Media, Albert Maruggi, B.L. Ochman and I discuss Hanes' Undercover Color campaign; Fortune 500 CEOs on social; Google's new linking rules; the Kickalicious viral video; the White House gets its Geek Week on with a robots Hangout; B H Photo's content marketing; Astra Beer's street marketing for good; along with some Shiny … [Read more...]
During the fourth Google Hangout episode of Beyond Social Media, Albert Maruggi, B.L. Ochman and I discuss Mizuno's late response to the online buzz created when Texas state Senator Wendy Davis wore their shoes during her marathon abortion bill filibuster; we chat about blogger relations and mistargeted press releases; we examine Clorox's deleted blog post that denigrated dads; … [Read more...]
WTF Nutella Goes Nuts On A Brand Fan - Ferrero, the company that owns the Nutella brand, has sent blogger Sara Rosso, who created World Nutella Day, a cease and desist letter. Skittles Loses Its Skilltes - This is not the first time Skittles has gone a little bonkers. BuzzFeed Compilation Of Facebook Status Updates Hanes Gets All Destructive Hanes Soften The … [Read more...]