Posts Tagged ‘National Football League’
Super Bowl Advertising Has Jumped The Shark
With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?
Read MoreMichael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]
Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.
Read MoreRichard Sherman Is Not A Thug…He's A Marketer
Was Richard Sherman’s rant against Michael Crabtree a result of heat of the moment passion or a deliberate attempt to provoke controversy for Beats by Dre?
Read MoreCorporate Blogging & Its Discontents
28% of Fortune 500 companies had public blogs in 2012.
Read MoreFans Starved For Football
About 42.5 million Americans visited sports sites in the first full week after the NFL lockout ended.
Read MoreDonovan McNabb's New Number
Five reasons the deal Minnesota Vikings punter Chris Kluwe struck with new quarterback Donovan McNabb for his jersey number was brilliant marketing.
Read MoreOwned Media: MLB.tv
In 2010, MLB.tv viewers racked up 9.5 billion minutes of streamed ballgames across all devices.
Read MoreNFL Scouting Combine Viewership
Last year, 5.2 million people watched the NFL Scouting Combine, over four days, on NFL Network.
Read MoreChad Ochocinco: Social Media Rockstar
Ochocinco understands that football fans are fascinated not only with an NFL player’s athletic performance but also with the life of a professional football player. He’s willing to open up his life to give his fans a glimpse of his life from his point of view.
Read MoreNFL Finally Gets It….Sorta: RedZone Re-Cutter
With the launch of the league’s new channel, NFL RedZone, it appears the online content lockdown policy may be eroding.
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