Posts Tagged ‘Neuroscience’
Book Review: How We Decide
In How We Decide, Jonah Lehrer dissects and explains how the brain decides; when it uses reason to arrive at the right decision and when it is better served by relying on intuition and emotion.
Read MoreSocial Media, Neuroscience & The Trust Molecule
The more you demonstrate your trust in people, the more people trust you…and the more generous they become.
Read MoreMind Reading & Neuromarketing
Neuroscience has learned much about the brain’s activity and its link to certain thoughts. As Lesley Stahl reports, it may now be possible, on a basic level, to read a person’s mind and this technology is fueling a new communications profession called neuromarketing.
Read MoreNeuromarketing – Acknowledging We're Hypocrites
But maybe I should be. I’ve been thinking more and more about the importance of not just psychology in marketing but of science, specifically brain science. Neuroscience.
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