Nonprofit Marketing Articles

Digital Marketing News This Week

By David Erickson | June 13, 2020

New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.

Vikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets

By David Erickson | September 21, 2014

Episode 64: David and BL discuss the Minnesota Vikings mishandling of Adrian Peterson indictment, police body cameras, & the uses of GoPros for people & pets.

Is Richard Sherman's Rant A Beats By Dre Promotion? [VIDEO]

By David Erickson | January 23, 2014

Was Richard Sherman’s interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released?

US Airways Ejects Blind Customer & Bat Kid Saves San Francisco – Beyond Social Media Show [VIDEO]

By David Erickson | November 20, 2013

Topics on Beyond Social Media Show: US Airways ejects blind passenger; Lulumon’s apology fail; JPMorgan’s Twitter storm; Bat Kid saves San Francisco & more!

Richie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]

By David Erickson | November 12, 2013

Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!

Redskins' PR Debacle, Google Hummingbird Update & Hyundai's Walking Dead Mobile – Beyond Social Media Show [VIDEO]

By David Erickson | October 15, 2013

Topics on episode 20 of the Beyond Social Media Show: Washington Redskins’ PR debacle; Google Hummingbird Update; Hyundai’s Walking Dead Mobile & Google’s Path To Purchase tool.

Beyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]

By David Erickson | February 14, 2013

This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.

Beyond Social Media: No Death Star For You! [PODCAST]

By David Erickson | January 15, 2013

This week’s highlights include the White House’s response to a Death Star petition, Hilton’s humorless attempt at humor, TOMS charitable experience& much more.

10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

By David Erickson | December 31, 2012

The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.

B2B Storytelling

By David Erickson | October 29, 2012

81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.