As a standard practice, I make a habit of examining my email spam folder to study what tactics are sending electronic missives directly to the junk folder. Not long ago, I was amused but not particularly surprised to see emails from Donald Trump and newly-minted campaign manager, Kellyanne Conway. I was not surprised my spam filter caught these emails because I've previously … [Read more...]
Donald Trump’s Banner Advertising
I came across the banner ad shown below on this article on Fortune.com. Seeing a political ad on a news website is unremarkable in and of itself but I thought it was odd that I was seeing the ad. The Trump campaign's banner ad was delivered, and therefore placed, through Google's DoubleClick ad network. But it appears that the banner ads the Trump campaign is running … [Read more...]
Donald Trump’s Email Spam Campaign
Two recent developments point to what appears to be a shockingly unsophisticated online marketing effort by the campaign of the Republican candidate for president, Donald Trump: The roll-out of his Hillary Clinton attack site and his spamming of foreign legislators. Trump's Hillary Clinton Attack Site The first was the launch of the anti-Hillary Clinton website, … [Read more...]
Vikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets
Beyond Social Media Show, Episode 64 BL and David discuss the Minnesota Vikings public relations disaster in the wake of their mishandling of the Adrian Peterson indictment; the adoption of body cameras by the Minneapolis Police Department, and the uses of GoPro for people and pets. NOTE: YouTube stopped recording this episode after 18 minutes, so we apologize for the … [Read more...]
Social Media’s Fundraising Multiplier Effect
The Social Effects Of Networks James Fowler Every dollar you give publicly the first time gets tripled in the network. THOUGHT: During a fascinating iGNITe presentation entitled Do Your Friends Make You Fat?, James Fowler explains that he's done "experiments in the laboratory to see how generosity spreads. And if you give an extra dollar to somebody and someone sees … [Read more...]
Search Behavior During Breaking News: Haiti Earthquake
I often use this example for my presentations on how people react to the news. I think by understanding search behavior you can better plan your overall search engine optimization efforts, but you can also anticipate and take advantage of surges in search as a result of breaking news. Found at YouTube from estrategy. … [Read more...]
How NOT To Use Video For Political Fundraising
On Thursday, Meghan McCain pondered Why Republicans Don't Get The Internet at The Daily Beast. Perhaps it was the Norm Coleman recount fundraising video that inspired her. Without commenting on the Minnesota recount itself, I do want to say a word about the video uploaded to the Coleman for Senate YouTube account on Tuesday. Here's the video, then I'll comment: I … [Read more...]