Digital Marketing News This Week

Digital Marketing News This Week

Topics: The most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; mobile messaging app stats.

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US Online Audio/Podcast Reach, 2000-2020

US Online Audio & Podcast Reach, 2000-2020

While online audio adoption for younger Americans has leveled off, listening by older adults is on the rise, with 76% of 35-54-year-olds and 42% of adults 55 and older having listened to online audio in the month prior to being surveyed.

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Weekly Podcast Listening Frequency [CHART]

Chart: Weekly Podcast Listening Frequency

While podcast listeners may still be in the minority (76.4 million people in the US will listen to podcasts this year, or one-quarter of the population), surveys have found that among weekly listeners, most are listening to several podcasts a week.

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Subscription Services Market Penetration [CHART]

Chart: Subscription Services Market Penetration

Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?

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