Digital Marketing News This Week

By David Erickson | October 11, 2020
Digital Marketing News This Week

Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

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Digital Marketing News This Week

By David Erickson | August 2, 2020
Digital Marketing News This Week

Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.

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Politics, Visualized

By David Erickson | August 4, 2011

THE BIPARTISAN COMPROMISE The White House Debt limit increased by at least $2.1 trillion. 10-year spending cuts of nearly $1 trillion.  Bipartisan committee is tasked with identifying an additional $1.5 trillion in deficit reduction. THOUGHT: No, I’m not intentionally trying to depress you nor am I going all political on you.  I include these numbers…

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Shaping Opinions Through Search: Gulf Oil Spill Crisis Communications

By David Erickson | May 7, 2010

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

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