Pop Culture Articles

Social Media Marketing & Pop Culture

By David Erickson | October 11, 2011

Online buzz about TV shows has an effect on show ratings.

The Harry Potter Franchise

By David Erickson | July 14, 2011

Harry Potter books have sold more than 400 million copies worldwide.

Kevin Spacey Explains Twitter To David Letterman With Little Success

By David Erickson | July 23, 2009

This demonstrates just how far Twitter has become part of the fabric of American life and, in part, explains Twitter’s growth. When you have Kevin Spacey and David Letterman chatting about it on TV, a LOT of people take notice.