Posts Tagged ‘Product Placement’
Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Read MoreGoogle+ Is NOT Dead & Video Meets Commerce [VIDEO]
David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.
Read MoreUS Consumers’ Biggest Purchase Influencers, April 2014 [CHART]
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Read MoreAttitudes Toward Brand Advertising During The Winter Olympics [CHART]
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Read MoreWill Olympics Viewers & Branding, February 2014 [TABLE]
Winter Olympics viewers are quite receptive to branded messaging on TV.
Read MoreRichard Sherman Is Not A Thug…He's A Marketer
Was Richard Sherman’s rant against Michael Crabtree a result of heat of the moment passion or a deliberate attempt to provoke controversy for Beats by Dre?
Read MoreAnchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MoreMartha Stewart's Blogger Relations Blunder, Tide's Scary Vines & Twitter's Social Remote Control Button – Beyond Social Media Show [VIDEO]
Topics on episode 21 of the Beyond Social Media Show: Martha Stewart disses bloggers; Tide scares with Vines; Twitter’s social TV remote control button & much more!
Read MoreHyundai's Zombie Chop Shop [VIDEO]
David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.
Read MoreRedskins' PR Debacle, Google Hummingbird Update & Hyundai's Walking Dead Mobile – Beyond Social Media Show [VIDEO]
Topics on episode 20 of the Beyond Social Media Show: Washington Redskins’ PR debacle; Google Hummingbird Update; Hyundai’s Walking Dead Mobile & Google’s Path To Purchase tool.
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