Posts Tagged ‘Product Placement’
Xbox Kinect: An Immersive, Experiential Advertising Platform
Will technology such as the Kinect user in an era of immersive, experiential communications and, if so, what does that mean for professional communicators?
Read MoreAmazon.com's Missed Opportunity
Amazon is missing out big time on an easy opportunity to increase sales both from customer referrals as well as from Amazon Associate referrals.
Read MoreA Tale Of Two Vending Machines
One vending machine has branded itself as untrustworthy, the other brings thoughts of happiness.
Read MoreTrend: Haul Videos
Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see.
Read MoreYahoo! & Me
When I stop to think about it, I’ve interacted with a Yahoo! brand probably nearly daily since 1995. That’s about 15 years of constant exposure and that’s pretty amazing.
Read MoreInnovative Video Game Marketing For Ubisoft's Assassin's Creed
Video game publisher Ubisoft has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe.
Read MoreClickThrough: Clickable Video Enables Product Placement eCommerce
The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option
Read MoreDailyMotion's Video 2.0 Experiment
If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the ‘monetization’ of video content in the form of interactive product placements.
Read MoreFirefox 3.5 – Video Tour
The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable.
Read MoreBurger King/Seth McFarlane Ad Deal
Burger King has teamed up with Family Guy creator Seth McFarlane to sponsor his Cavalcade of Cartoon Comedy Web site through an advertising/product placement deal.
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