Product Placement Archives - Page 4 of 6

Yahoo! & Me

When I stop to think about it, I’ve interacted with a Yahoo! brand probably nearly daily since 1995. That’s about 15 years of constant exposure and that’s pretty amazing.

Innovative Video Game Marketing For Ubisoft's Assassin's Creed

Video game publisher Ubisoft has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe.

ClickThrough: Clickable Video Enables Product Placement eCommerce

The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option

DailyMotion's Video 2.0 Experiment

If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the ‘monetization’ of video content in the form of interactive product placements.

Firefox 3.5 – Video Tour

The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable.

Burger King/Seth McFarlane Ad Deal

Burger King has teamed up with Family Guy creator Seth McFarlane to sponsor his Cavalcade of Cartoon Comedy Web site through an advertising/product placement deal.

Moby's Movie Music Marketing

Watch an interview with Moby as he talks about Moby Gratis, his web site that provides his music to independent filmmakers to use for free in their nonprofit films.

Interruption Advertising

Traditional television advertising is broken and the networks and cable channels need to figure it out or more and more entertainment will be produced by the advertisers themselves.

Will Google's Video Ad Network Expand The Embeddable Web?

Google’s announcement that they will include YouTube videos in their AdSense program will go a long way toward encouraging video producers to allow their video to be embedded.

Yahoo Upgrades Search Engine, Blends Search Results

Yahoo!’s, Microsoft’s, and Google’s blended search results offer great opportunities for search saturation and product placement through multimedia optimization.