![Pre-Suasion: Warming The Receptivity To Messages [VIDEO]](https://e-strategyblog.com/blog/wp-content/uploads/2016/12/Robert-Cialdin-100x75.jpg)
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence. Cialdini’s research demonstrates the secret to persuasion lies as much in the key moment before a message is delivered as in the message itself. In this video, he addresses the RSA to show that the best persuaders spend … [Read more...]
Interpreting Likes: Self-Interested, Aspirational & Altruistic Liking
The Psychology Of Liking Brands 46% Like a brand they have no intention of buying from 52% of those people want a free item 46% like but cannot afford a brand's products 24% liked a brand to help out a friend THOUGHT: For all of the increasingly in-depth and sophisticated analytics online communication platforms have generated, interpreting user behavior … [Read more...]
What You Need To Know About Content Sharing
THE PSYCHOLOGY & PHYSIOLOGY OF SHARING Psychological Science 75% of people shared an article after having run in place. Only 33% shared an article who were previously sitting. THOUGHT: Jonah Berger describes in his article "Arousal Increases Social Transmission Of Information" how physical activity prior to being offered an opportunity to share information with … [Read more...]
How Perceptions Of Time Affect Success
I am a big fan of the RSA Animate series. In this piece, professor Philip Zimbardo conveys how our individual perspectives of time affect our work, health and well-being. Time influences who we are as a person, how we view relationships and how we act in the world. It illustrates what for years I've been calling the Impatience Economy. Found at YouTube from theRSAorg. … [Read more...]
Motivation In The Workplace
This is a fascinating lecture author Daniel Pink gave before the Royal Society for the encouragement of Arts, Manufactures & Commerce (RSA). Love the animation! Found at YouTube from theRSAorg. … [Read more...]
Genius, Dissected
You can tell I'm catching up on my podcasts when I start referring to stuff from almost exactly a month ago. Still, this is good stuff. If you didn't catch the Midmorning broadcast on MPR last month of Kerri Miller's interview with author David Shenk, it's well worth a listen. Shenk's new book, "The Genius in All of Us: Why Everything You've Been Told About Genetics, … [Read more...]
Temple Grandin Discusses Her Autistic Mind
I recently watched HBO's wonderfully done biopic Temple Grandin, about an autistic woman of the same name who grew up to graduate from college and become a pioneering animal scientist. The film did a brilliant job of portraying how her autism caused her to perceive the world. In this TED talk, Grandin explains just that. I post this video because I think it is important to … [Read more...]