Posts Tagged ‘psychology’
Consumer Psychology During Pandemics
Consumers are focused on basic needs while navigating the coronavirus pandemic. Do your marketing messages align with where your customers are at psychologically?
Read MorePre-Suasion: Warming The Receptivity To Messages [VIDEO]
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.
Read MoreInterpreting Likes: Self-Interested, Aspirational & Altruistic Liking
46% Like a brand they have no intention of buying from.
Read MoreWhat You Need To Know About Content Sharing
75% of people shared an article after having run in place.
Read MoreHow Perceptions Of Time Affect Success
Professor Philip Zimbardo conveys how our individual perspectives of time affect our work, health and well-being. Time influences who we are as a person, how we view relationships and how we act in the world.
Read MoreMotivation In The Workplace
This is a fascinating (and animated!) lecture author Daniel Pink gave before the Royal Society for the encouragement of Arts, Manufactures & Commerce (RSA).
Read MoreGenius, Dissected
Conventional wisdom tells us that talent and high intelligence are rare gems that are genetically scattered throughout the population. But author David Shenk argues that the new science of human potential suggests otherwise.
Read MoreTemple Grandin Discusses Her Autistic Mind
In this TED talk, Temple Grandin explains how her autism caused her to perceive the world and led to her success in animal science.
Read MoreThe Psychology Of Prices
If you think that you know how to work a sale, are a pro at salary negotiations, and got a great deal on your latest car purchase — well, maybe you are. Or maybe you’ve been fooled.
Read MoreThe Paradox Of Choice – Barry Schwartz
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
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