Psychology Archives - Page 2 of 4

Drug Warnings In Commercials Increase Sales [VIDEO]

David Erickson discusses a recent study published in the journal Psychological Science, that indicates that the side effect warnings that are required to be included in drug commercials actually increase sales of the pharmaceutical in question.

Effect Of Personal Value Perceptions On B2B Purchases, October 2013 [CHART]

Those who see personal value are more than 3 times as likely to say they would make a purchase than those who do not recognize any personal value (71% vs. 22.6%).

American & Retail Therapy, April 2013 [TABLE]

American women are 61% more likely than men to say they shop and spend money to improve their mood.

Informal, First-Person Language Most Memorable [VIDEO]

Recent research published in Memory and Cognition demonstrates that the inform language of Facebook posts make them more memorable than books or faces.

Scientists Record Brain Activity Of Thoughts Being Formed On Video [VIDEO]

With new technology, scientists in Japan have detected the thought that went through a baby zebrafish’s brain when it spotted some delicious food.

Veracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]

How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.

The Psychology Of Business Cards [INFOGRAPHIC]

This infographic by Online Business Cards from uPrinting highlights the top 5 elements of a well-designed business card.

Your Boss Is Insane [INFOGRAPHIC]

This infographic from LearnStuff.com explains how to identify psychopathic bosses.

Introversion [VIDEO]

A video series about introverts based on the book “Quiet” by Susan Cain. This is a nice example of a book trailer even if it rips off RSA Animate’s hand-drawn line animation format.

Outrospection [VIDEO]

Philosopher and author Roman Krznaric explains how we can help drive social change by stepping outside ourselves.