Retail Marketing Archives

Grocery Shopping

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

Intended eCommerce Thanksgiving Spending

Chart: Intended Thanksgiving eCommerce Spending, 2020

70% of Americans are planning a Thanksgiving gathering with fewer than six people, and 39% plan to prepare a meal at home for just household members, according to Nielsen.

Buy Online Searches – October, 2019-June, 2020

Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.

With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.

Consumer Willingness To Shop In-Store By Generation

Eighty-two percent of Baby Boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

How Digital Retailers Can Appeal To Coronavirus-Age Consumers

During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.

Digital Marketing News This Week

Topics: Netflix enlists Reddit digital detectives; Minnesota Search Engine Marketing Association’s virtual happy hours; the return of Apple’s Underdogs; reporter’s email newsletters; Amazon delays Prime Day; Hootsuite adds Google My Business; Yelp’s economic indicators; Facebook’s parallel universe;…and much more.

Digital Marketing This Week

Topics: Massive Twitter hack and Bitcoin scam; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple; more.

B2B Businesses Suffering Significant Disruption From Covid-19

Chart: B2B Industries Distrupted By Covid-19

B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts.

Shipments Of Retail Drones, 2019-2023

Gartner published this data on drone shipments in December of last year, well before anyone imagined we were headed for a global coronavirus pandemic.