Screencast Archives - e-Strategy

LinkedIn Name Pronounciation Recordings

LinkedIn has added a nice new feature for people who have names that are difficult to pronounce. You can actually now record how to pronounce your name and attach that to your LinkedIn profile.

How To Customize Your Twitter List Banner Images

How To Customize Your Twitter List Banner Photo

Watch this step-by-step screencast showing how to customize and optimize your Twitter List banner images.

Google Keen

Google has released an experimental new product called Keen, which combines the visual appeal of Pinterest with collaborative research features and content discovery powered by machine learning and Google’s search algorithms.

How To Create Your Custom LinkedIn Profile URL

This is the first in a series of Pro Tip Tuesday videos I am sharing. This one has to do with something that unfortunately all too common: Not customizing your LinkedIn profile URL.

The Twitter/Google Deal

The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.

Twitter Firehose In Google Search [VIDEO]

The Twitter Firehose in Google search may provide an amazing consumer insight tool to understand how people behave on social media.

How To Install Twitter Analytics On Your Website [VIDEO]

David Erickson demonstrates how to install Twitter Analytics on your website so you can keep track of citations of your domain on Twitter.

YouTube Trends Map [VIDEO]

An e-Strategy Webcast demonstration of YouTube’s new Trends Map tool.

Facebook Spam [VIDEO]

Facebook spam is becoming a serious logistics problem for Facebook page managers. In this short webcast, David Erickson demonstrates Facebook Spam using the e-Strategy Facebook page.

Email Marketing Case Study: LinkedIn's Vanity Play [VIDEO]

LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.