Posts Tagged ‘Sports Marketing’
How Americans Spend Their Evenings
For most Americans, staying home with family is their favorite way to spend an evening, per results from a Gallup survey.
Read MoreNike’s Inspiring & Empathetic Ad
Nike has done it again by tapping into our collective pandemic experience with the insanely creative You Can’t Stop Us video.
Read MoreDigital Live Sports Viewers
Live sports viewing on digital channels has definitely been on a rising trend in recent years. eMarketer charts the rise from 32 million viewers in 2019 to 36.5 viewers this year.
Read MoreDigital Marketing News This Week
Topics: The pending/paused TikTok acquisition by Microsoft; Deadspinners split to Defector Media; Nike’s amazing You Can’t Stop Us ad; Country Time’s little bailout fund; virtual influencers’ time may have come; the Walmart Nazis; the Consumer Electronics Show goes virtual until 2022; the Harper’s Letter decrying cancel culture;…and much, much more.
Read MoreDigital Marketing This Week
Topics: Massive Twitter hack and Bitcoin scam; the Minnesota Twins broadcast a scrimmage with a crowdtrack; free Grow With Google courses; long-term care seniors pose for iconic classic rock album cover recreations; Michelle Obama’s new podcast on Spotify; Hulu rolls out self-serve advertising; an ad agency goes fully remote; Target joins the growing list of retailers mandating masks for customers; Chris Cuomo calls out Trump over Goyagate; Instagram to clone TikTok; Hong Kong’s protest movement keeps getting stymied by Apple; more.
Read MoreOnline Live Sports Viewers
Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.
Read MoreInstagram Story Performance Benchmarks [TABLE]
There is little data on consumer attitudes toward Stories ads, but there is research to suggest that they perform reasonably well.
Read MorePopularity Of Professional Sports Leagues [CHART]
The National Football League still rules the roost of professional sports leagues in America, with 72% of sports fans in the United States saying professional football interests them, and 61% saying they would make a bet on the sport.
Read MoreVideo Captions Expectations By Industry [CHART]
Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public spaces, making captioning not only important but expected by viewers.
Read MoreTop Shopping Categories [INFOGRAPHIC]
This infographic from signs.com illustrates which retail shopping categories are most popular online versus in brick and mortar stores.
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