![Pre-Suasion: Warming The Receptivity To Messages [VIDEO]](https://e-strategyblog.com/blog/wp-content/uploads/2016/12/Robert-Cialdin-100x75.jpg)
Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence. Cialdini’s research demonstrates the secret to persuasion lies as much in the key moment before a message is delivered as in the message itself. In this video, he addresses the RSA to show that the best persuaders spend … [Read more...]
Understanding Web Graphics [INFOGRAPHIC]
![Understanding Web Graphics [INFOGRAPHIC]](https://e-strategyblog.com/blog/wp-content/uploads/2015/05/Understanding-Web-Graphics-Infographic-100x75.jpg)
This infographic from Who Is Hosting This illustrates the differences and uses of the most common web graphic file types: JPG, Gif & PNG. … [Read more...]
Stock Photography Of Vince Vaughn & Unfinished Business Stars
Alfred Maskeroni's AdWeek article, Vince Vaughn and Co-Stars Post for Idiotic Stock Photos You Can Have for Free, provided an irresistible talking point for Episode 86 of the Beyond Social Media Show. The stock photography in question was part of a marketing effort for the Vaughn movie Unfinished Business. In order to fully appreciate the cleverness of this campaign, you'll … [Read more...]
Mobile Calculations For Big Ticket Buys
mCommerce Comfort By Price Range, Q3 2011 vs Q3 2012 49% of consumers would spend more than $100 on a purchase and through their mobile device; Two-thirds would spend more than $50. That’s up from 38% and 53%, respectively, in Q3 2011 THOUGHT: As much as bricks and mortar retailers try and fight it, the use of mobile technology is becoming a central part of … [Read more...]
Content Sharing
Professionals & Online Peer Group Activity Professionals spend 40% of their time online in peer-based communities That's closely followed by interactions with friends (31%) And 13% of time interacting with family online THOUGHT: I can tell we're starting to make progress when instead of questioning why companies should let their employees use social media … [Read more...]
Beyond The Paywall: Paying For Local Journalism
Newspaper Paywalls 300 newspapers now have some form of paywall in place online That's double from last year THOUGHT: The New York Times just raised the drawbridge to the paywall that they had lowered briefly to provide access to information in the wake of Hurricane Sandy. The act of public service got me thinking again about the newspaper industry's transformation … [Read more...]
B2B Storytelling
Pledge Week: Give Thanks By Giving Back I am conducting a marketing experiment and I want your help. I have been doing event marketing for Neighbors, Inc., a nonprofit in South St. Paul that, among other things, runs a food shelf. Like many nonprofits, they participate in events as a fundraising tool, one of which is an annual Walk To End Hunger. This events is like many … [Read more...]