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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Posts Tagged ‘Statistics’

Pre-Suasion: Warming The Receptivity To Messages [VIDEO]

By David Erickson | December 23, 2016
Robert Cialdin

Author Robert Cialdini’s discusses the research contained in his new book Pre-Suasion, the follow-up to his bestselling book, the genre-defining Influence.

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Understanding Web Graphics [INFOGRAPHIC]

By David Erickson | May 14, 2015
Understanding Web Graphics Infographic

This infographic from Who Is Hosting This illustrates the differences and uses of the most common web graphic file types: JPG, Gif& PNG.

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Stock Photography Of Vince Vaughn & Unfinished Business Stars

By David Erickson | March 15, 2015

Vince Vaughn & stars of Unfinished Business were photoshopped into stock photography for a joint marketing effort between Twentieth Century Fox & iStockPhoto.

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5 Ways B2B Marketers Struggle With Content Marketing

By David Erickson | August 13, 2014
Photo: Frustration

Five ways in which B2B marketers struggle with content marketing as well as some ways they can improve.

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The Mobile Advertising User Experience

By David Erickson | April 9, 2014
Mobile Advertising Experience

Many advertisers are unprepared to take advantage of mobile because they fail to appreciate the importance of the mobile advertising user experience.

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Mobile Calculations For Big Ticket Buys

By David Erickson | December 6, 2012

49% of consumers would spend more than $100 on a purchase and through their mobile device.

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Content Sharing

By David Erickson | November 26, 2012

Professionals spend 40% of their time online in peer-based communities.

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Beyond The Paywall: Paying For Local Journalism

By David Erickson | November 5, 2012 | 3

300 newspapers now have some form of paywall in place online.

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B2B Storytelling

By David Erickson | October 29, 2012

81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.

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Real-Time eTail?

By David Erickson | October 16, 2012

Wal-Mart’s move is a concession to the inevitability of the ascendance of eCommerce.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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