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e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Posts Tagged ‘super bowl’

Super Bowl Advertising Has Jumped The Shark

By David Erickson | February 1, 2015

With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?

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Beyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]

By David Erickson | June 20, 2013

This episode: Social customer service, Kraft’s Super Bowl ring, bizarre Tic Tac ad, Marriot’s Millennials, Dumb Ways To Die game, Burberry’s Kiss App, Astronaut Abby, Google’s Project Loon & Alien Text Messages.

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Beyond Social Media: Super Bowl XLVII Ads & Blackout Tweets [PODCAST]

By David Erickson | February 6, 2013

This week’s highlights include the good and the bad of the Super Bowl ads, who took advantage of the blackout and how, a human conversation between two brands, and much more.

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Super Shazamed Ads

By David Erickson | January 20, 2012

Up to one third of the Super Bowl ads will be Shazamed.

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Super Bowl Search Activity

By David Erickson | February 5, 2008

An examination of search query activity on Super Bowl weekend.

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Super Bowl Commercials

By David Erickson | February 6, 2006

Watching Super Bowl commercials have become nearly as much a spectator sport as the game itself.

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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