Posts Tagged ‘Technographics’
Mothers’ Media Consumption [WEBINAR]
This webinar from Edison research examines the media consumption habits and behaviors of American mothers and includes data about how they have changed behaviors as a result of the COVID-19 pandemic.
Read MorePersonas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
Beyond Social Media Show #50 – David Erickson & B.L. Ochman discuss marketing personas, Mary Meeker’s State of the Internet report, and LinkedIn Publishing.
Read MoreGeneration V's Most Used Media Consumption Devices [VIDEO]
David Erickson discusses how Generation V’s (the generation that follows Millennials) media consumption habits are eating into the time they spend watching the TV screen.
Read MoreGoogle's Customer Journey To Online Purchase Tool [VIDEO]
David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.
Read MoreSmart Phone Use
This video infographic details American’s smart phone use.
Read MoreGeneration X Technographics
Jennifer Jones interviews Nate Elliott of Forrester Research about how and what social media Generation X uses.
Read MoreTeens Online: A Technographic Profile
This presentation is from Amanda Lenhart, of the Pew Internet & American Life Project, to the New York Department of Health and Mental Hygiene. It details teens’ technology ownership and their online behavior.
Read MoreThe One Big Thing: Why Boomers Are Diving Into The Social Media Waters
It should come as no surprise that Boomers are joining social networks in a big way; the question is why?
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