Television Articles

Digital Marketing News This Week

By David Erickson | October 11, 2020

Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.

Digital Marketing News This Week

By David Erickson | June 13, 2020

New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.

Social Television

By David Erickson | June 6, 2011

20% of TVGuide.com users said they are now watching more live TV to avoid plot and reality “spoilers” that may be revealed in real time on social networks.

The Oprah Search Effect

By David Erickson | May 23, 2011

Searches for “steel cut oatmeal” spiked 5,400% on Yahoo! the day Oprah and Dr. Oz sang its praises.

Social TV – The Video/Social Media Dynamic

By David Erickson | March 13, 2011

The manner in which people use social media while watching television is a dynamic I’ve been talking about for a while. This summary from Mashable of a social TV panel at South By Southwest yesterday addresses that dynamic.

Amazon Rolls Out Netflix Competitor, Amazon Prime

By David Erickson | February 23, 2011

Amazon.com rolled out it’s Netflix competitor to Amazon Prime customers today at no additional cost.

Time Spent On Media

By David Erickson | December 30, 2010

Consumers spent 28.2% more time with mobile devices, which covers all mobile activities on all mobile devices in 2010 than they did in 2009.

DVRParting

By David Erickson | December 29, 2010

49% of time-shifted primetime broadcast programming is played back the same day it was recorded.

Unboxing Of A Samsung 63″ PN63C7000 High Def 3D TV

By David Erickson | October 26, 2010

Pat Lilja unboxes Tunheim Partners’ spanking new Samsung 63″ high definition, Internet-connected, 3D TV and provides the low-down on some of its specs.

Google TV

By David Erickson | May 21, 2010

Google TV highlights the growing importance of video content and video that is optimized to be played on large screen, high def televisions in the home.