Posts Tagged ‘Television’
2020 Presidential Election Night Television Ratings
An estimated 56.9 million people tuned in to watch coverage of the 2020 U.S. presidential election during primetime on Tuesday, Nov. 3, 2020, according to Nielsen.
Read MoreDigital Marketing News This Week
Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.
Read MoreCable Cord Cutters, 2019-2024
By the end of this year, 31.2 million US households will have cut the cable TV cord in aggregate. And 6.6 million households will cancel their pay TV subscriptions.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreHow Americans Spend Their Evenings
For most Americans, staying home with family is their favorite way to spend an evening, per results from a Gallup survey.
Read MoreDigital Marketing News This Week
New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.
Read MoreUS TV Viewer Growth, 2019-2022
US TV viewership and time spent is getting an unexpected bump as people continue to stay home due to the coronavirus pandemic.
Read MoreAverage Time Spent On TV & Mobile Devices, 2014-2021 [CHART]
Consumers’ use of smartphones will continue to make up the majority of their media consumption, but that use will plateau by 2020, as consumers become increasingly uneasy about overuse of mobile devices.
Read MoreTime Spent With Media By Medium [CHART]
Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
Read MoreMultitainment Behavior [CHART]
In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
Read More