Yahoo! has just a new keyword research tool called Yahoo! Clues. Unlike Google Trends and Google Insights for Search, Clues attaches demographic data to keywords. Very cool.

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In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

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When I stop to think about it, I’ve interacted with a Yahoo! brand probably nearly daily since 1995. That’s about 15 years of constant exposure and that’s pretty amazing.

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